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        <h1>People</h1>
        
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        <div class="photo-left"><img src="__PUBLIC__/Catalog/case/aboutus/yeh.jpg" width="110" height="145" /></div>
        <p>&nbsp;</p>
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        <h2>Centre Director</h2>
        <h3>Prof. Emilie Yueh-yu YEH 葉月瑜</h3>
        <p>Ph.D. (University of Southern California, U.S.A.) </p>
        <p>&nbsp;</p>
        <p>Professor</p>
        <p><a href="http://af.hkbu.edu.hk" target="_blank">Academy of Film</a></p>
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        <p>Emilie Yueh-yu Yeh is Professor at the Academy of Film and Director of the Centre for Media and Communication Research at Hong Kong Baptist University. Her books include: PHANTOM OF THE MUSIC: SONG NARRATION IN CHINESE-LANGUAGE CINEMA (Taipei: Yuan-liou Publishing Co., 2000); TAIWAN FILM DIRECTORS: A TREASURE ISLAND (Columbia University Press, 2005); CHINESE-LANGUAGE FILM: HISTORIOGRAPHY, POETICS, POLITICS (University of Hawaii Press, 2005, Choice's 2005 outstanding academic title) and EAST ASIAN SCREEN INDUSTRIES (British Film Institute Publishing, 2008). She has written many book chapters and contributed articles to CINEMA JOURNAL, FILM QUARTERLY, POSTSCRIPT, INTERNATIONAL JOURNAL OF CULTURAL STUDIES, MODERN CHINESE LITERATURE AND CULTURE, JOURNAL OF CHINESE CINEMAS, HISTORICAL JOURNAL OF RADIO, FILM AND TELEVISION, etc. Her current research projects include China's media marketization and wenyi pictures.</p>
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        <!-- <h2>Projects and Activities of the Centre are</h2>
        <ol class="number">
        <li>To promote and conduct research in and out of the School of Communication;  </li>
        <li>To organize symposia and conferences;  </li>
        <li>To bid for and to assist faculty to bid for research funding; </li>
        <li>To publish research outcomes in local, regional and international venues in Chinese and English language;  </li>
        <li>To engage in academic exchanges with key sister institutions in Hong Kong, mainland China, Taiwan and overseas;</li>
        <li> To identify new areas for research development; and  </li>
        <li>To publish a refereed journal, The Chinese Journal of Communication and Society (with CUHK) to foster cutting-edge scholarship in the field of communication and media. </li>
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        <p>&nbsp;</p>
        <h2>Centre Associate Directors</h2>
        <h3>Dr. Alice LEE 李月蓮  </h3>
        <p>Ph.D. (University of British Columbia, Canada) </p>
        <p>&nbsp;</p>
        <p>Associate Professor </p>
        <p><a href="http://journalism.hkbu.edu.hk" target="_blank">Department of Journalism</a></p>
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        <p>&nbsp;</p>
        <p>Alice Y. L. Lee is Associate Professor at the Department of Journalism and the Associate Director of the Center for Media and Communication Research at Hong Kong Baptist University. Her research interests include media education, online news media, media and information literacy (MIL) and Net Generation. </p>
        <p>&nbsp;</p>
        <p>Dr. Lee graduated from the Chinese University of Hong Kong with a bachelor's degree (B.S.Sc., first class honours) in journalism and communication and a master's degree (M.Phil.) in communication. She holds a Ph.D. in educational studies from the University of British Columbia, Canada. She has various sorts of media experience in Hong Kong. She once worked as reporter and editor for Ming Pao Evening News and Hong Kong Economic Times. She was an editor for two magazines, one published by a government cultural agency and the other by a commercial operation. She also worked for Asia Television Limited. At the Chinese University, she was the press officer specializing in media relations. She </p>
        <p>&nbsp;</p>
        <p>Dr. Lee is currently a member of the Committee on Home-School Co-operation at the Education Bureau, Hong Kong SAR Government. She has been involved in promoting media education in Hong Kong and is now the vice-chairperson of the Hong Kong Association of Media Education. During 2007 to 2011, she was the Convener of the Working Party on the Manpower Survey Research, Mass Communications Training Board, Vocational Training Council, HKSAR Government. Since 2012 she has served as a co-opted member of the Working Party on the Manpower Survey of the Mass Communication Industry. </p>
        <p>&nbsp;</p>
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        <div class="photo-left"><img src="__PUBLIC__/Catalog/case/aboutus/regina.jpg" width="107" height="144" /></div>
        <p>&nbsp;</p>
        <p>&nbsp;</p>
        <h2>Centre Associate Directors</h2>
        <h3>Dr. Regina CHEN 陳怡如 </h3>
        <p>Ph.D. (University of Maryland, U.S.A.) </p>
        <p>&nbsp;</p>
        <p>Associate Professor </p>
        <p><a href="http://www.coms.hkbu.edu.hk" target="_blank">Department of Communication Studies</a></p>
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        <p>&nbsp;</p>
        <p>Yi-Ru Regina Chen is Assistant Professor in Communication Studies at Hong Kong Baptist University. Her scholarly interests include strategic communication, global public relations, government relations, and corporate social responsibility (CSR). Her recent CSR project has two main lines of studies: One compares how companies in China and Germany govern their CSR communication as an internal process. The other examines how leadership contributed to employee engagement in CSR activities. In 2006, she won the Robert Heath Award for her top Public Relations Division paper at the International Communication Association conference. Chen has published articles in Public Relations Review, Journal of Public Relations Research, and Journal of Communication Management. She is the book author of Effective Government Affairs in an Era of Marketization: Issues Management, Business Lobbying, and the Management of Government Relations in China. She is now serving on the editorial board of Interest Groups & Advocacy and on the research advisory panel of the International Association for Business Communicators (IABC).</p>
        <p>&nbsp;</p>
        <h2>Past Directors</h2>
        <p>Dr. Flora HUNG-BAESECKE (Associate Director, 2008 - 2013)</p>
        <p>Dr. XIAO Xiaosui (Associate Director, 2005 - 2008)</p>
        <p>Prof. Huang YU (Director, 2005 - 2006)</p>
        <p>Prof. Georgette WANG (Acting Director, 2003 - 2004) (Director, 2004 - 2005)</p>
        <p>Prof. Ringo MA (Associate Director, 2003 - 2005)</p>
        <p>Prof. Leonard L. CHU (Director, 2001 - 2004)</p>
        <p>&nbsp;</p>
        <h2>Research Associate</h2>
        <p>Ms. Elizabeth CHEUNG</p>
        <p>&nbsp;</p>
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